Hey there

I'm a designer with a strong focus on user experience, interface design, and design systems. I also work closely with code and AI tools to prototype ideas, sharpen workflows, and bridge the gap between design and engineering.

About me

I started out in traditional graphic arts before moving into digital design and development. After earning my degree in Media Engineering from a University of Applied Sciences, I began my career in digital media and advertising. I spent the first seven years working in that field, building a strong foundation in design, communication, and digital experiences.

I've now been working in the industry for more than 20 years. Along the way, I've had the chance to work on a wide range of projects and collaborate with some truly amazing people. I eventually moved into consulting, where I focus on creating products and services that people enjoy using every day.

Work approach

Empathy

I work well in cross-functional teams and am comfortable talking directly with users, customers, and stakeholders. Both to understand their needs and validate design decisions along the way.

Bridge

I'm comfortable bridging the gap between design and front-end development, with enough coding knowledge to build prototypes in code and contribute meaningfully to implementation. Exploring AI tools has become a natural part of how I work. In a way, it feels like early in my career again: I can take full ownership of the design directly in the codebase, not just in design tools.

Craft

I bring a practical, hands-on approach to design, from early concepts and wireframes through to polished interfaces and working prototypes. I have experience defining and maintaining design systems in close collaboration with developers and brand teams, and take accessibility and inclusive design seriously as a baseline.